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About Us
Based in Hobart, Tasmania Shift by Design are property stylists specialising in preparing your home, display home or investment property for market. Using proven strategies, our property presentation service involves simple and cost effective recommendations to redefine the space and improve the overall look and feel of your property. This ensures it is as presentable as possible and attracts the greatest number of potential buyers in the market.
Shift by Design was created by its business directors, Adam and Donielle Luttrell. Both partners are focused on achieving high levels of property presentation to meet the expectations of highly critical buyers. Shift by Design has also invested in the area of vacant property home staging utilising an impressive inventory of furniture and accessory stock gained over the last 12 months. This provides a vital resource for real estate agents, property developers and home owners wishing to value-add their marketing efforts for their property in the Tasmanian real estate market.
The partners
Adam Luttrell - Director
Adam's passion for all things design has developed over the years through his work in advertising, multimedia, business management and online strategy and creative development. Blending these skills with his passion for property was at the heart of Shift by Design's conception.
Having experienced and completed a number of renovations, Adam has also gained an ability to see the opportunities for improvement that add value to the appearance and functionality of a property. The last property he renovated and sold made him realise the importance of presentation and the effect this has on the final sale price. “The small things are the things that actually count. The home maintenance tasks you have been putting off for some time must now be completed such as fixing the outdoor light or the loose handle on the door”. It also became apparent at many open homes viewed over time that sellers become immune to seeing the little things that potential home buyers see immediately. It is with this thought, and a desire to see other people benefit from this experience, that Shift by Design was born.
Adam has undertaken studies in the areas of property presentation and home staging, including a course designed by International leading home staging expert, Debra Gould, of Six Elements (www.sixelements.com) through her training organisation, Staging Diva (www.stagingdiva.com) based in Toronto, Canada. This makes Adam Tasmania's only internationally trained home staging property presentation expert.
Adam is also responsible for all marketing and development of Shift by Design.
Donielle Luttrell - Director
Donielle’s passion for houses and real estate stems from her desire to see the best in any home and her incredible eye for detail. Donielle possesses an insightful vision of what a room or an entire house could look like with the appropriate colour choice, placement of furniture and accessories. “Texture, colour and form are such important features of a room; they evoke emotion, create interest, set the mood and define the space.”
Donielle's ability to source and combine complimentary linens, furniture and accessories has been a vital element in the growth of Shift by Design. Her natural ability to see a property and its features allows for a smooth and productive installation in all projects undertaken.
Donielle is also responsible for all accounting and administration for Shift by Design.
Shift by Design’s directors also have experience and qualifications in the supporting areas of home improvement such as interior design, accessorising and the use of colour within the home. Having staged over 200 rooms to date, Shift by Design can provide you the skills and experience to gain the most from your property when selling.
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